The future of fashion is individuality; owning something unique and having a story to tell your friends when you use it. A story that might say 'Look at this, I designed it'. Express your creativity with fashion, personalized by you, to suit your lifestyle.
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A parody of the popular "BE CALM AND CARRY ON" theme. A Star of David (Magen David) replaces the familiar crown accompanied by text reading, "BE CALM AND SAY SHEMA YISRAEL," referring to the Shema prayer which begins, "Shema Yisrael Adonai eloheinu Adonai ehad (Hear O Israel, the Lord is our God, the Lord is One). This is Judaism's declaration and affirmation of belief in one God.